Heart of the City Portrait Project SIMS Foundation

Heart of the City Portrait Project


Heart of the City Portrait Project

Heart of the City is a creative collaboration between the SIMS Foundation, photographer Carlos J. Matos, Ovrld Magazine, and the city’s Cultural Arts Division that’s part picture, part story, and part outreach on behalf of musicians, music industry professionals, and their family members who are hard at work making a living and making art here in Austin.

The project consists of twelve stories told through portraiture featuring performers, stage managers and everything in between, all set within Austin’s iconic and culture-defining venues. They are stories of struggle and triumph from the people who make our city unique, and reminders of what we stand to lose.

This project is our way of illustrating the affordability crisis in an effort to build awareness and support for the solutions being designed and implemented through initiatives like the Music and Creative Ecosystem Resolution. As they say, you can have all the data in the world but nothing really happens until someone feels something. We hope to change that.

The Exhibit

These portraits are made to be experienced in person. Each one will be will be printed, matted, framed, and accompanied by a small placard featuring a short written complement to the story. The full collection will be on display at an opening exhibit at the Mosaic Sound Collective in partnership with the SIMS Foundation, after which they’ll be displayed on a rotating basis in public venues around the city like the Austin Visitor Center.


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Visit the Heart of the City official website.

If you would like to contribute to this project please click here.
**Please mention HOTC Portrait Project in memo**


CADlogo-color-400This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department.