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Justin’s House

Official Artist and SXSW Staff Recharge Zone

MARCH 14 + 15

Hilton Austin Downtown 615A/615B 10 AM – 9 PM


We know that large events can bring their toll of mental and physical challenges to all of us in the industry. This year, the SIMS Foundation is providing a space dedicated to SXSW Official artists and music industry professionals alike to take a breath and rest during the festival. Official SXSW Artist, SXSW Staff, or official Venue Staff credentials required.

First 500 guests get a gift bag.


  • Mental Health Support Appointments
  • Yoga
  • Breathwork
  • Quiet place to work or relax
  • Justin’s House Gift Bag (First 500 Guests)

Who is Justin?

A music industry veteran who left his mark serving as a long time staff member of SXSW. Justin was a beloved Austin events professional who is dearly missed.

Schedule Mental Health Support Services Here

Please sign up for a time:

Please read and sign the participant waiver:

We are also offering yoga sessions during both days at 12:oo noon and 5:00 pm

We’re using SignUp  to organize our mental health services.

Here’s how it works:

1) Click the “Mental Health Support” button

2) Review the options listed and choose the 50-minute spot you like.

3) Read and sign the waiver linked here or in the details of the sign-up spot

3) Sign up! It’s Easy – you will NOT need to register an account or keep a password on SignUp.

Note: SignUp does not share your email address with anyone. If you prefer not to use your email address, please contact me and I can sign you up manually. Only staff will be able to see your contact information.

Thank you to our Generous Sponsors

Nature's Treasures of Texas
C3 Presents

Yoga Classes will be taught by:

Geannie Friedman in a yoga pose

Geannie Friedman is a certified yoga instructor and wellness specialist. She is very passionate about teaching yoga, making it welcoming and accessible for everyone, fun, and a practice for growth, strength, healing, and restoration.

Balaram Shakti on a yoga mat

Balaram Shakti is a Yoga instructor specializing in music, bodywork, mindfulness and meditation. He helps hardcore kids, punks, metalheads and rockers find balance with yoga.

Our Mission:

The SIMS Foundation provides mental health and substance use recovery services and supports for musicians, music industry professionals, and their dependent family members. Through education, community partnerships, and accessible managed care, SIMS seeks to destigmatize and reduce mental health and substance use issues, while supporting and enhancing the wellbeing of the music community at large.

SIMS is not a 24-Hour crisis line. If you are in crisis, please call 512-472-HELP or 911.

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