A new year often brings a moment to pause, reset, and reflect, and for many, Dry January is a powerful way to start fresh and focus on our health and wellness.
That’s why this January, we’re excited to partner with local venues, local artists, and our friends at Rambler Sparkling Water to celebrate Dry January and generate support for the provision of mental health care services to music industry professionals, including venue staff.
Whether you’re exploring sobriety, taking a short break from alcohol, or simply choosing to cut back, Dry January is about making mindful choices that support your mental health. For musicians and music industry professionals, those choices can be especially meaningful in an environment where alcohol is often part of the culture.
How You Can Participate!
Throughout the month, you can join this initiative by purchasing Rambler Mocktails at some of Austin’s favorite venues, including:
- Sidebar
- Radio East
- Far Out Lounge
- Antone’s
- Valhalla
- Sagebrush
- Come and Take It Live
- Mohawk
- Low Down
- Buzzmill
Each location is partnering with SIMS and Rambler to offer custom mocktails named after local acts nolo, Tied Up, and Barb!
We invite you to visit one of these participating venues, grab a mocktail, and celebrate Dry January with us. Proceeds raised from the sale of these mocktails will all go toward the Dick Chalmers Music Venue Program, supporting mental health services for local venue staff.
By showing up, you’re supporting a culture that values mental health, inclusivity, and connection, and helping make Austin’s music community stronger for everyone.
Take Your Support Further SIMS x Rambler Limited-Edition Merch!
Looking for another way to support SIMS this Dry January? We’ve teamed up with Rambler on a special-edition T-shirt that gives back to Austin’s music community. The SIMS x Rambler collaboration tee is available for pre-sale now through February 13th, with purchases made exclusively through the FSG website.
Every shirt purchased helps support SIMS’ mission to provide mental health and recovery services to musicians and music industry professionals. Grab yours before pre-sale ends and wear your support loud and proud.
